A spokesman for the channel stated the couple’s that is lesbian violated its policies. Hallmark failed to reject a comparable advertising featuring an opposite-sex couple.
The Hallmark Channel pulled four television advertisements featuring brides kissing one another on Thursday after a targeted campaign by way of a conservative team.
Expected to describe why the adverts have been refused, a worker of Hallmark’s moms and dad business stated the channel would not accept adverts “that are considered controversial, ” relating to a contact exchange distributed to the newest York instances. A spokesman for Hallmark stated the women’s “public shows of affection” violated the channel’s policies, but he declined to touch upon why a nearly identical advertisement featuring a wedding couple kissing had not been refused.
The a number of six advertisements, when it comes to wedding ceremony planning web site Zola, first showed up in the Hallmark Channel on Dec. 2. The advertisements, which function several designs of partners, all offer variants regarding the concept that is same While standing during the altar, partners ponder whether visitors might have appeared on some time purchased them better gifts if just that they had developed a customized wedding internet site with Zola. Read MoreHallmark Channel Pulls Zola Ads Featuring Brides Kissing